01: The Problem

Mental health landscape

Mental health isn't just about problems—it's about potential.

While many associate the term with conditions like stress and depression, true mental health encompasses far more. It’s the foundation of our overall well-being, influencing how we think, feel, and act in daily life. Mental health is about thriving, not just surviving. It’s the key to unlocking productivity, creativity, and meaningful relationships. By investing in mental health, we’re not treating illness; we’re cultivating resilience, optimizing performance, and unleashing human potential across all sectors of society and the economy.

Mental Illness/ Disorder


Mental Health/ Wellness

  • Pathogenic
  • Clinical Care
  • Stigma, Isolating
  • Scientific & Objective
  • Salutogenic*
  • Self Care
  • Empowering, Shared Humanity
  • Personal & Subjective
*Salutogenesis is the study of the origins of health and focuses on factors that support human health and well-being, rather than on factors that cause disease (pathogenesis).

Mental wellness is multi-dimensional, holistic and personal.

Mental Health covers a large spectrum of motivations and needs: From improving one’s quality of life with lifestyle changes and preventive care, to early intervention to make physical changes, to cure for mental health conditions. Each of these could affect a person at various stages of life and needs a unique form and delivery of care.

Different Approaches to Mental Health

Mental wellness recognizes the integrated and holistic nature of our health and wellbeing. The state of our mind affects our body and vice versa.  Each of these has mind-body and internal-external dimensions (see figure below). Together, they represent a menu of options for pursuing mental wellness; there is no set path, and people can choose the strategies and activities that are the most important or effective for them.

The Mental Wellness Economy

According to the World Economic Forum, the future of Mental health industry was valued at USD 399.61 billion in 2022 and is poised to grow from USD 413.60 billion in 2023 to USD 544.63 billion by 2031, at a CAGR of 3.5% during the forecast period (2024-2031).

Bridging the Gap

What is not working right now?

What does a winning model need?



The Human-Tech Balance: Building a Sustainable Digital Mental Health Ecosystem

In the rapidly evolving landscape of digital mental health, we must recognize that technology alone is not the silver bullet. While AI and digital tools offer unprecedented opportunities for accessibility and data-driven insights, they cannot (yet) replace the nuanced understanding and empathy that human professionals provide. The key to truly effective mental health solutions lies in creating a balanced ecosystem where technology enhances and supports human expertise, rather than attempting to replace it.

Digital Ethics

A positive view

A negative view

Ethical benefits

Ethical challenges

  • Provide richer data to mental heath professionals via digital EMA / repeated measures
  • Enhances established services and promotes retention with other mental health services leading to better outcomes
  • Promotes 24/7 accessibility to ‘support’
  • Allows those not ready for face-to-face services to use ‘digital’ as a steppingstone


  • Promotes non-human support
  • Can create a digital divide / digital exclusion
  • Promotes more screen time which could have a negative effect on mental health
  • Could deter people from effective traditional services
  • Generates a lot of digital personal data that could be exploited
  • Some digital interventions like chatbots provide pseudo empathy

This table above presents a number of the ethical obligations to develop a digital mental health paradigm and a number of the ethical challenges that need to be addressed.

Our approach centers on building a community where cutting-edge digital tools work in harmony with skilled mental health professionals. This synergy allows us to:

  • Leverage technology for improved data collection and analysis
  • Enhance accessibility and engagement with mental health services
  • Provide 24/7 support options for users
  • Create a stepping stone for those hesitant about traditional face-to-face services

However, we remain mindful of potential pitfalls, such as digital exclusion, over-reliance on screens, and data privacy concerns. By addressing these challenges head-on and maintaining a human-centric approach, we’re developing a robust, ethical, and effective digital mental health ecosystem that truly serves the needs of individuals while pushing the boundaries of what’s possible in mental healthcare.

Ignoring mental health is now widely recognized for what it has always been: a risk.