Did you know?

Global Mental Health Market size was valued at USD 399.61 billion in 2022 and is poised to grow from USD 413.60 billion in 2023 to USD 544.63 billion by 2031, at a CAGR of 3.5% during the forecast period (2024-2031).

Does this ring a bell?

“I’m THIS close to giving up on my dreams”

Take a look at these heartbreaking comments:

“I’m functioning normally, but I don’t find purpose in anything”

“I topped high-school and college but I’m struggling with real job demands”

“I don’t even have the self-discipline to prioritize my mental health…”

What’s really going on here?

The more I look around, the more I see brilliant minds – crippled by anxiety, paralyzed by overwhelm, lacking a clear roadmap to care for their inner selves.

So many genuinely want to find peace and contentment. They’re willing to do the work (and they really mean it). I know far too many.

But each time they try, it’s an endless loop – they start with vigour, hit obstacles, lose motivation, then brutalize themselves for stumbling.

Over and over and over again.

This isn’t just about learning new coping techniques. Seeking “quick fix” remedies doesn’t help. Deep down, we know it’s about us – and our inability to commit to nurturing our mental wellness.

How do we break free from this cycle?

Too many paths – and no compass to guide us

We’re told if we want to try meditation, we can do it! Just like that CEO who raves about it.

If we want to document our healing process through journaling, absolutely – and we might even cultivate a supportive online community.

And if we want to prioritize self-care through exercise and quality sleep, the apps are all there, right?

Best of all, we can start over and explore new modalities every few years!

So why is it so paralyzing to decide what’s best for us?

Even loved ones don’t get it. They look at us, perplexed, “You have access to all these tools. Back in my day…”

I vividly remember someone asserting I should simply “think positive.” A positive mindset? One of the last oversimplifications I needed.

And so we’re confronted with option after option…who can really understand the modern mental wellness journey?

It’s not just you. Look at these comments:

“I’ve never felt clarity about what my mind truly needs.”

“I’m constantly anxious about making the wrong choices.”

“…I get overwhelmed thinking about all I’d have to change, so I procrastinate.”

It’s like showing up at a buffet after fasting for days. Everywhere you turn, there are tempting dishes, preparation styles, ingredients…it’s almost impossible to make a simple selection!

Now multiply that by 100 for the mind – which practices should you adopt? What support system? How do you set boundaries? Where do you even begin?

It’s no surprise we struggle to commit. Psychologists know that willpower ebbs and flows, depleting throughout the day.

How many unconscious choices have we made by mid-morning? And that’s just one day.

It’s easy for others to tell us to “stay focused” on what matters. THEY didn’t come of age in a time where the collective knowledge of humanity was just a web search away – endlessly fracturing our concentration.

They didn’t face constant FOMO – a fear of missing out on trendy new pathways to mental peace. How could they fathom such restlessness?

And yet, we can’t just blame the overwhelming buffet of options. All these choices were supposed to liberate us to craft our own journeys. But if we can’t commit to any path, what’s the point?

“I’m close to giving up on myself” Try to imagine you woke up with searing mental anguish. What would you do?

The obvious: Seek urgent care and support that day.

But what if it’s a dull, ambient anxiety? After a while, you just get used to living with it.

And that’s exactly what happens – our inner turmoil normalizes:

“No matter how much I try, I’ll never feel at peace”

“I’ll start that practice tomorrow…”

“I really don’t know if I can ever heal”

You know the worst part?

After making promises to ourselves that we never keep, we stop trusting our own commitment. We tell loved ones, “Yeah, I’m going to prioritize my wellbeing.”

But as we say it, we know we’re unlikely to follow through.

We share our struggles with friends. “I really should work on that…”

But we know, deep down, that we won’t.

Ironically, our friends and family still believe in our ability to nurture our mental health. They encourage us, support each new modality we try.

But after a while, you can see it in their eyes. You mention the latest remedy you’re “thinking of” pursuing…and there’s the briefest flicker of doubt.

Here we go again…another path they’ll unfortunately abandon.

And soon, it’s not just about calling ourselves lazy or lacking discipline. We actually embody those self-criticisms.

These self-narratives become self-fulfilling prophecies. Just like someone saying “I’m just not a meditator” prevents them from ever really trying…our limiting self-talk holds us back from vital growth.

We give up on ourselves. Sure, we say we’ll try…but our inner voice betrays that intention. “I’m just ill-equipped for this” is as insidious as “I’m no good at self-care.” Both are excuses to resign ourselves to stagnation.

And when we give up on nurturing our own wellbeing…why should anybody else reach out to us for their healing journey?

This isn’t about lifehacking strategies or mindfulness apps. We’ve tried every quick-fix – to-do lists, reminders, motivational tricks.

It all works for a while, and then the human shadow draws us back to our old, comfortably numb patterns.

We’ve all been there – the burning desire to truly make a difference, to leave a legacy of helping others and improving lives. But for so many passionate changemakers, that dream remains just that – a dream.

Maybe you’ve spent years envisioning yourself with your own thriving private practice or leading a mission-driven mental wellness organization. You’ve imagined the smiling faces, the lives positively impacted by your work.

Yet life keeps getting in the way. Doubts creep in. You wonder if you’re really cut out for this. Other priorities take over.

Before you know it, another year passes…and that vision feels more like a mirage than an actual path forward.

What if this time could be different?

What if you finally had a mentor who understood the steep climb ahead – and was there to light the way with hard-earned wisdom navigating real-world puddles?

At the Emotional First Aid Academy, we don’t just equip you with ideas – we forge you into an entrepreneurial force. Our comprehensive program blends:

Styled Bullet Points
  • Case studies to reignite your passion
  • Practical toolkits to turn your vision into an actionable plan
  • Hard-learned lessons from the front lines of this work
  • A supportive community to keep you motivated

In other words: Everything you need to finally take that leap and create the powerful, meaningful venture you’ve dreamed about.

This isn’t just another course on ‘finding your passion’. We speak directly to those who have FOUND their calling in the mental health/wellness space…but haven’t been able to bring it to fruition.

Our sole mission is to unleash entrepreneurs like you into the world – to become beacons of hope, healing, and real social change.

The EFA Entrepreneurship Program is for you if...

  • You're open to rethinking old mindset patterns that may be holding you
  • You want to move beyond popular motivation hacks and short-cuts
  • You feel you've taken your passion and efforts as far as you can on your own and are ready for structured training to exponentially increase your impact
  • You're committed to investing 7 minutes daily in mental fitness practices
  • You think long-term and understand the entrepreneurial journey has its ups and downs

  • Straight talk, always. I'll tell it like it is, even if it's not easy. You deserve honesty over fluff.
  • Excellence is mandatory. I'll push you because doing things half-assed isn't an option. The world needs more folks who won't settle.
  • Humility and grit. We'll stay humble, put our heads down, and outwork any obstacle that tries to stop us. No egos, just doers.
  • One hell of a memorable ride. As long as you want to run with us, we'll make sure the journey is an adventure worth sticking around for. It won't be boring, that's for sure.

How do I know it’s possible for YOU?

Because it was possible for me. Around here, I only teach you what I’ve actually done and mastered through my personal experience as a psychotherapist specialised in post trauma crisis intervention.

You’ve got the fire to make a difference, but need the fuel to ignite your venture? I’ll share my battle-tested blueprint for becoming an Emotional First Aid Entrepreneur.